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Why Online Matters
Chatting with my BFF the other day about how best to convince small business owners and restaurateurs that online marketing was worth paying money for. The conversation went something like this: Me:...
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Leveraging the Boom Part TWO: Turning Publicity into Sales
Maybe you just made the newspaper or a local magazine – or better – you just got interviewed for a major trade publication, the Wall Street Journal or a mainstream lifestyle slick. Maybe a prominent...
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Plan for the New Economy with the Niche Model
Note: I got an e-mail a while back that challenged me on my inclusion of an Amazon link in one of my e-mail campaigns. This and the following post (and probably a few more beyond that into the future)...
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Using Digital Freebies: Get Customers, Build Sales, and Save Money
In his book “Free,” Chris Anderson (Twitter link) talks about the power of the digital economy to minimize the cost of producing and distributing a product to the public. We’ve all seen and...
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